Our Story

VOTED A TOP 100 AVEDA SALON INTERNATIONALLY

20 Volume is a premier Aveda salon that serves across the Southeast valley of Phoenix, Arizona. With two convenient locations to serve all your hair, skin, and body care needs; One located just 1 mile from the San Tan Village Mall in Gilbert! In August 2018, we opened our second location in the heart of the Ahwatukee Foothills.

In April of 2026, Mike and Helena Sorum became the proud new owners of BOTH 20 Volume locations. They strive to give their employees the best work environment to thrive and grow in, and give our communities a warming space to feel valued, beautiful, and understood!

Every day is a dream come true to be able to serve the good people of Phoenix, Arizona.

Our mission is creating extraordinary experiences in an environment filled with creativity, innovation, and excellence for our guests, our community and ourselves.

Come relax and enjoy Aveda rituals including a stress relieving scalp treatment, balancing sensory journey, and a cup of Aveda Comforting Tea.

Our company is based on the belief that our guests' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.

We would welcome the opportunity to earn your trust and deliver you the best service in the industry!